Communication is the process of transmitting ideas and information. The importance of communication in the success of any project is immense. Careful communication planning and setting the right expectations is crucial.

Communication needs to be goal-driven. We communicate to achieve or change something; therefore it is important to define communication objectives properly in advance. At the same time, it is not sufficient for a project to define its objectives as “to raise awareness” or “to communicate our activities and results”. Communication objectives need to be clearly defined, detailed, achievable, realistic, timed and measurable. It is important to make a difference between the project objectives and communication objectives.